The only person in the world who can create your life, in your time and in your way - is you. And that you must be your most authentic and genuine self, empowered by knowing and doing what only you can do best in the world. As you become more and more focused on the life and legacy you want to create and the person you want to become, you find clarity of purpose, renewed focus and energy and the motivation to re-invent to the next highest level of you. This is a simple concept, but not an easy journey. Most of us need input and guidance along the way. We need new knowledge, understanding, vision and goals, and so much more. I can think of no better place to continue - or begin - this journey of self-development than at the Woman of Power Conference in Cleveland, Ohio on April 9-10, 2017 The Woman of Power Conference gives you an opportunity to focus on your growth, development, relationships, insights and success. This is a conference like no other. Solely focused on the leadership
One my favorite quotes is by Jim Tressel (the former OSU football coach turned college president): On your best days, be great. On your worst days, be good. Every other day get better! This is the same approach that I recommend for all those seeking leadership positions within our organization and for any community which they serve: be the best you can possibly be, day-in and day-out, and strive to get better tomorrow. Though I havent walked a mile in your shoes, as someone who has built a career on advising clients on their risks, I know a bit about the barriers that can come between people and their goals. My challenge for you is to stop and think about the real, authentic you- not your job title or job description; but, rather, the passion in you that brought you to the job and what drives you to continue advancing in your career. At Oswald Companies, we are not just in the business of risk and insurance consulting, we are in the business of guiding leaders to make the best decisions
There are a lot of definitions of content marketing and how it works, but I think my favorite is from Hubspot (a great digital marketing resource!): Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience usually online the goal of which is to attract new customers. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets like tools, eBooks, or webinars. Accounting and financial firms use content marketing to increase brand visibility and include social media posts, blogs, white papers, byline articles, webinars, and more. Many consumer brands, such as Expedia, rely heavily on content marketing. Currently, their strategy involves a variety of different content channels, but they also strive to earn a presence in high-authority publications whenever possible and place well-designed infographics on such sites. They also publish guest
Have you had the good fortune to have someone invest in your professional growth- someone whom, looking back, you realize helped bring you to where you are today? Or, maybe youve never had a mentor and have had to figure it out all on your own? What about today? Do you want to make a difference in someone elses career? Are you wondering how to connect with others? Ive been there and heres my personal story of how I connected for support and to share through the creation of a Womens Employee Resource Group. Heres what I learned are the three keys you can take to connect with other professionals to enhance your career or to support others: dream big and share your dream with others, take that first step towards your goal, and do this with genuine desire to add value to others. #1 Dream Big! Share Plans! Dreams can develop into visions. And, visions are achieved by planning and taking steps towards the goal. I had attended a womens leadership seminar and wanted to continue the stimulating
By: Lisa P. Gaynier In a succession of careers, as a business owner, as a consultant to Fortune 100 companies, and in my current role as the director of a Masters program in culturally competent leadership, the theme of womens workplace issues, women in leadership and women in power has been a potent one. Sorting out what works and whats real in the cacophony of voices is often difficult and is one reason why I stepped into an academic role after a career spent mostly in business. One thing on which the academic research is clear: societys notions of leadership tend to be male-centric and women adhere to these notions too. While many of us notice the double-standard used in characterizing women leaders, we may also be perpetuating those double standards ourselves in our judgments of women candidates for jobs, for promotions, etc. in our respective organizations. Another thing that I noticed is that women have organized around or within the silos of their organizations. Again, mirroring
Do you celebrate the money you earn? Or do you discount it by saying that was lucky. Women often have an unhealthy relationship with money. We are more inclined to feel stressed, uncomfortable and shameful when we discuss money. Its time to feel proud, secure and in control. How can women feel more financial strength in their professional and personal lives? Try these 5 steps to building more financial self-confidence and power. 1) Take time to understand how the money is earned in your business. What services/products produce the greatest profit margin and by profit margin I dont mean what brings in the most money. I mean which service/product produces the most take home income for you! Which scenario is a better financial success? Scenario A: you sold $5,000 of Device A Scenario B: you sold $900 of Device B In scenario A, you can feel proud of the $5,000 revenue, however, lets look more closely: Device A sells for $100 but costs you $90 to make, distribute and market. You are
By Renda Moore Cline We all are given twenty-four hours each day. None of us are cheated of an hour or two. And nobody gets an extra five, because of a pressing issue. Theres a saying, If you want something done, ask a busy person. Well, as a very busy woman, I have been asked or, voluntold to do many things, both large and small. There was a time I felt I never had any free time and forget about me-time. That is because someone else needed me or expected me to do something for them. Sometime around the age of twenty-five, I had a revelation, epiphany, or an AHA moment. I realized my time and I was just as valuable as the next person. My 24-hours were given to me as a gift from God, the same as everyone else. The same way I needed to be a good steward of my money, I needed to me a good steward of my time. I knew I would never let anyone waste my money, so why would I let them waste my time? I had no problem telling people they couldnt use my money to throw into something that was wasteful.