Leadership

Author: Irene Dickey

5 Quick Tips about Content Marketing

By Irene Dickey
February 09, 2017 Category: Leadership, Spotlight

There are a lot of definitions of content marketing and how it works, but I think my favorite is from Hubspot (a great digital marketing resource!): Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience usually online the goal of which is to attract new customers. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets like tools, eBooks, or webinars. Accounting and financial firms use content marketing to increase brand visibility and include social media posts, blogs, white papers, byline articles, webinars, and more. Many consumer brands, such as Expedia, rely heavily on content marketing. Currently, their strategy involves a variety of different content channels, but they also strive to earn a presence in high-authority publications whenever possible and place well-designed infographics on such sites. They also publish guest

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