Leadership

Month: February 2017

Take a Risk on The Real You

By Bob Klonk
February 09, 2017 Category: Leadership

One my favorite quotes is by Jim Tressel (the former OSU football coach turned college president): On your best days, be great. On your worst days, be good. Every other day get better! This is the same approach that I recommend for all those seeking leadership positions within our organization and for any community which they serve: be the best you can possibly be, day-in and day-out, and strive to get better tomorrow. Though I havent walked a mile in your shoes, as someone who has built a career on advising clients on their risks, I know a bit about the barriers that can come between people and their goals. My challenge for you is to stop and think about the real, authentic you- not your job title or job description; but, rather, the passion in you that brought you to the job and what drives you to continue advancing in your career. At Oswald Companies, we are not just in the business of risk and insurance consulting, we are in the business of guiding leaders to make the best decisions

5 Quick Tips about Content Marketing

By Irene Dickey
February 09, 2017 Category: Leadership, Spotlight

There are a lot of definitions of content marketing and how it works, but I think my favorite is from Hubspot (a great digital marketing resource!): Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience usually online the goal of which is to attract new customers. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets like tools, eBooks, or webinars. Accounting and financial firms use content marketing to increase brand visibility and include social media posts, blogs, white papers, byline articles, webinars, and more. Many consumer brands, such as Expedia, rely heavily on content marketing. Currently, their strategy involves a variety of different content channels, but they also strive to earn a presence in high-authority publications whenever possible and place well-designed infographics on such sites. They also publish guest

Network With Ease

By Maria Johnson
February 09, 2017 Category: Leadership

Have you had the good fortune to have someone invest in your professional growth- someone whom, looking back, you realize helped bring you to where you are today? Or, maybe youve never had a mentor and have had to figure it out all on your own? What about today? Do you want to make a difference in someone elses career? Are you wondering how to connect with others? Ive been there and heres my personal story of how I connected for support and to share through the creation of a Womens Employee Resource Group. Heres what I learned are the three keys you can take to connect with other professionals to enhance your career or to support others: dream big and share your dream with others, take that first step towards your goal, and do this with genuine desire to add value to others. #1 Dream Big! Share Plans! Dreams can develop into visions. And, visions are achieved by planning and taking steps towards the goal. I had attended a womens leadership seminar and wanted to continue the stimulating

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